WHAT do you want to say?

 

2 Peter 3:16 

King James Version

16 As also in all his epistles, 

speaking in them of these things; 

in which are some things hard to be understood, 

which they that are unlearned and unstable wrest, 

as they do also the other scriptures, 

unto their own destruction.

Writing is a form of speaking.

Except it's in written form.

More like a monologue.

It gives your audience time to review your material, to think things over.

Or to throw away.

Don't take it personally.

It's just the way things are, usually.

Hard copy (books, letters, pamphlets, contracts, manuals, research) can be thrown, or burned. 

Digital copy (emails, websites, blogs) can be deleted, or blocked.

So, what do you wish to say?

What message do you wish to share, or impart?

That's why it's important to identify your audience well.

So that your message has greater chances of being read.

And your product, or service, may be given due consideration.

If you know your audience, you'll know your tone, the style, the manner of writing.

If you're writing to kids, your tone will be simple, imaginative, and informal, even playful.

If you're writing to professionals, your tone will be professional, and direct, for usually you're all busy people.

Whoever your audience may be, treat them with respect, and consideration.

Go directly to the point.

Pretend everyone's busy, and are giving you a few minutes of their precious time.

Maybe they've got tons of other stuff to read.

Pretend you'd be lucky they'd even give you the time of day.

That way, you'll keep your writing short, and direct.

Nano seconds is all you've got.

Surely I'm exaggerating?

Yes, and no.

Updated 4 March 2022